The ubiquity of smart phones and smart cameras has changed how shoppers buy, transforming the retail experience. Retailers and their marketing teams are getting to grips with developing strategies to meet this long-term change in behaviour towards ‘contact-free’ shopping and build experiences that meet shoppers’ needs.
The ongoing shift to online shopping has only been accelerated by COVID-19. Retailer marketing teams are faced with meeting the challenges this raises but must also take advantage of the new opportunities this presents. As an augmented reality technology start-up, we knew we had a safe way for brands to market and offer the same physical experience virtually through augmented reality (AR).
That's why Percept Imagery developed Sprie®, a virtual try-on platform designed to create an immersive retail experience for your customers that increases engagement, boosts sales and reduces returns.
With over eight years of experience in immersive AR/VR visualisation software development, we believe we've developed the best platform for retailers to get their products into their customers' hands virtually. And we've been supported in our vision along the way, with multiple awards, endorsed and backed by leading organisations like Natwest, DIT, Digital Catapult and Tech Nation UK.